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We aim to minimize causing any unnecessary harm while we maximize warmth. To achieve this, we focus on reducing emissions and water usage, while also fostering inclusive working conditions in our community. Our ultimate goal is to become carbon neutral by 2030.
We're stoked to unveil our inaugural impact report, showcasing contributions from across the company and beyond. It outlines our journey of transforming negative impacts into positive outcomes. Dive into this report to discover our aspirations, hurdles, strides, partnerships, and much more!
When you dial down your heating and switch on your Stoov, you're not just staying warm, you're also cutting emissions. This action helps offset the emissions generated during the manufacturing, transportation, and charging of your product throughout its lifespan, which spans at least 5 years. On average, the emissions avoided surpass the initial emissions after just 1 year and 8 months.
We reckon it's crucial for everyone to join us on our quest for a brighter future. That's why we've put together this straightforward overview highlighting six key facts about our impact:
For Stoov, the top 5 impactful areas are: safe & fair working conditions, product quality & safety, recycled & certified materials, product design & development, and circularity. These are termed materiality issues. We prioritize these in our strategy and goals.
We've switched to using rPET, a recycled material, for both the interiors of our products and the majority of our covers. This move allows us to save energy and resources per product:
* 34.2 litres of water
* 0.7 kWh of energy
* 2.6 KG of plastic
According to a survey conducted among our customers, the average thermostat reduction when using a Stoov is 2 degrees. This demonstrates the efficiency of Stoov in smart heating and energy conservation.
The United Nations' "sustainable development goals" serve as a well-recognized framework for a more equitable future. Our impact strategy directly and indirectly contributes to 8 out of the 17 goals.
Did you know that it takes four times more energy to boil water using a kettle than to charge our Homey electric hot water bottle? This makes our Homey four times more efficient than a traditional hot water bottle. Moreover, our products solely warm you without affecting the surrounding space.
We strive to optimize our logistics operations. For instance, we've transitioned to coiled inner pillows, reducing our average parcel size by 8.5%. Additionally, we minimize plastic usage in our product packaging and encourage customers to make informed choices during ordering to decrease emissions from shipments and returns.
At Stoov, we're dedicated to offsetting our emissions, and we achieve this through partnership with ForestNation. Together, we plant diverse forests and fruit trees in Tanzania, not only fostering a greener environment but also creating job opportunities for the local community. Their efforts include nurturing tree growth and preserving biodiversity.
For every ton of CO2 emitted during our logistics process, we plant 10 trees. This exceeds the typical ratio of 1 tree per ton of CO2, which only accounts for the amount of CO2 a tree absorbs during its lifespan. We consider the growth cycle of the trees in our efforts.
"When I started Stoov in 2014, the 2 founding principles were saving energy by warming people more efficiently and creating a product with the smallest possible footprint"
Today, I am still inspired by the saying which my mom repeatedly mentioned to me during my childhood: “deuren dicht: we stoken niet voor de vogeltjes”. This means that you should close the door behind you to keep the house warm, instead of warming the birds outside. This message has always been the essence of Stoov: we strive for more efficient heating. After all, we warm people, not the planet.
Since January 2024, we proudly hold the title of B Corp, and it's a victory we continue to celebrate. Yet, we're mindful that this achievement brings new obligations. We're committed to upholding and enhancing our impact on the world through our business practices.
Do you have any questions? Or suggestions on how we can speed up our impact journey? Please reach out to our Impact team by sending an email to impact@stoov.com.
